Privacy Policy
Privacy Policy
Last updated: September 2026
Rock The Day respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit rocktheday.co.uk, contact us, request a quotation, make a booking, work with us on an event or otherwise interact with Rock The Day.
For the purposes of UK data protection law, Rock The Day is the data controller of the personal information described in this policy.
Personal information we collect
When you visit our website, we may automatically collect certain information about your device and how you use the site. This may include:
- your web browser
- IP address
- time zone
- cookies stored on your device
- pages or products you view
- websites or search terms that referred you to our site
- information about how you interact with our website
We refer to this as Device Information.
We may collect Device Information using technologies such as cookies, log files, web beacons, tags and pixels.
When you make a purchase or attempt to make a purchase through our website, we may collect information including:
- your name
- billing address
- delivery address
- payment information
- email address
- telephone number
We refer to this as Order Information.
We may also collect personal information when you contact us by email, telephone, social media or through another business contact.
This may include:
- your name
- company or organisation name
- job title
- email address
- telephone number
- business address
- event date and venue
- event requirements
- information contained in your correspondence with us
- information contained in your business email signature or footer
- photographs, plans, mood boards or other information you choose to send us
- details relating to quotations, bookings, invoices and payments
We may also receive business contact information from event planners, agencies, venues, suppliers or other professional contacts where they introduce us to you or where it is relevant to an existing or potential event.
We refer to this as Business Contact Information.
When we refer to Personal Information in this Privacy Policy, we mean Device Information, Order Information and Business Contact Information.
How we use your personal information
We may use Personal Information to:
- respond to enquiries
- communicate with you about events, services and quotations
- prepare proposals and estimates
- manage bookings
- arrange deliveries, installations and collections
- communicate with venues, event planners, agencies, suppliers and other parties involved in an event
- issue invoices and process payments
- maintain accounting and business records
- provide customer service
- follow up on previous enquiries or quotations where appropriate
- maintain business relationships
- screen transactions for potential risk or fraud
- improve and optimise our website
- understand how visitors use our website
- measure the effectiveness of our marketing
- provide relevant information about Rock The Day’s services where permitted by law
- promote our services to relevant business audiences
- comply with legal and regulatory obligations
- protect our legal rights
Lawful basis for processing
We will only use your Personal Information where we have a lawful basis to do so.
Depending on the circumstances, we may rely on:
Contract
Where the information is necessary to provide a quotation, make arrangements for an event, fulfil a booking or perform a contract with you.
Legal obligation
Where we are required to keep or process information for legal, tax, accounting or regulatory reasons.
Legitimate interests
Where processing is necessary for our legitimate business interests or those of a third party, provided those interests do not override your rights and interests.
This may include:
- responding to business enquiries
- managing client and supplier relationships
- following up quotations
- maintaining business records
- protecting our business
- relevant business-to-business marketing
- improving our services
Where we rely on legitimate interests, we consider whether the processing is necessary, proportionate and something you may reasonably expect.
Consent
Where we have specifically asked for your consent for a particular use of your information.
Marketing and advertising
From time to time, we may use Business Contact Information to keep in touch with previous clients, enquiries, event planners, agencies, venues and other professional contacts where we believe our services may be relevant.
This may include relevant business-to-business marketing communications.
We may also use limited Personal Information, such as an email address or telephone number, to create or match advertising audiences on platforms such as Meta, which operates Facebook and Instagram, where we have a lawful basis to do so.
Advertising platforms may compare the information we provide with information they already hold about their users in order to determine whether there is a match or to help identify relevant or similar audiences.
You can object to the use of your Personal Information for direct marketing at any time by contacting us at:
The ICO requires organisations to be clear where personal information is collected or used for direct marketing purposes, and legitimate interests must be balanced against people's rights and expectations.
Sharing your personal information
We do not sell your Personal Information.
We may share limited Personal Information with third parties where reasonably necessary to operate our business and provide our services.
This may include:
- Shopify
- payment providers
- website hosting providers
- analytics providers
- IT and email providers
- delivery and transport companies
- subcontractors
- venues
- event planners and agencies
- suppliers
- accountants and professional advisers
- advertising and social media platforms
- legal or regulatory authorities where required by law
We use Shopify to power our online store. Shopify processes personal information in accordance with its own privacy policies.
We may also use Google Analytics or similar services to help us understand how visitors use our website.
Where we use advertising platforms such as Meta, we may share limited identifiers, such as an email address or telephone number, for audience matching or advertising purposes where we have a lawful basis to do so.
We may also share Personal Information where necessary to comply with applicable laws or regulations, respond to a lawful request, protect our rights or prevent fraud.
Cookies and similar technologies
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to function. Others may be used for analytics, advertising or to understand how visitors use our website.
Where required by law, we will ask for consent before using non-essential cookies or similar tracking technologies.
You can manage cookie preferences through your browser or any cookie controls available on our website.
Online and behavioural advertising
We may use information about website activity and, where appropriate and lawful, limited Business Contact Information to help provide or measure advertising that may be relevant to our services.
This may include advertising through platforms such as Facebook, Instagram or Google.
You may be able to manage advertising preferences directly through those platforms.
International transfers
Some of our service providers may process Personal Information outside the United Kingdom.
Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place in accordance with UK data protection law.
Data retention
We retain Personal Information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time will depend on the type of information and why we hold it.
For example:
- order and invoice information may be retained for accounting and tax purposes
- enquiry and quotation records may be retained so we can refer back to previous discussions
- business correspondence and contact information may be retained where there is an ongoing or reasonably anticipated business relationship
- event records may be retained where useful for future enquiries, repeat work or business administration
We periodically review the information we hold and may delete or anonymise information that is no longer required.
Your rights
Under UK data protection law, you may have the right to:
- request access to the Personal Information we hold about you
- ask us to correct inaccurate or incomplete information
- ask us to delete Personal Information in certain circumstances
- ask us to restrict how we use your information
- object to certain uses of your Personal Information
- object to direct marketing at any time
- withdraw consent where we rely on consent
- request the transfer of certain Personal Information where applicable
These rights may be subject to legal exceptions.
To exercise any of these rights, please contact us at:
Your right to object to marketing
You can ask us to stop using your Personal Information for direct marketing at any time.
If you do so, we may keep a minimal record of your request so that we can make sure we do not contact you again for marketing purposes.
Security
We take reasonable technical and organisational measures to protect Personal Information against accidental loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no method of electronic communication or storage can be guaranteed to be completely secure.
Links to other websites
Our website may contain links to other websites or online platforms.
We are not responsible for the privacy practices of those websites and recommend reviewing their own privacy policies.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements or the way we process Personal Information.
The latest version will be available on our website.
Contact us
If you have any questions about this Privacy Policy, would like to exercise your rights or would like to make a complaint, please contact us:
Rock The Day
Alimatic House
Lakes Road
Braintree
Essex CM7 3SS
Email: hello@rocktheday.co.uk
Website: www.rocktheday.co.uk
If you remain dissatisfied with how we handle your Personal Information, you also have the right to complain to the Information Commissioner’s Office (ICO).